Monday, June 15, 2009

A Lean and Not So Mean Business Model for Today's Economy

Ariel Horn, who runs The Horn Corp., a Manhattan ad agency, has found both a way to help the numerous unemployed advertising workers in New York, and a new business model.

Great ideas don't come from doing things the way they've always been done. Start with the problem not how you do things. It not only makes it easier to solve the problem. It makes it easier to sell the solution. Think like Ariel Horn and you'll find opportunity where others only see problems. Know of anyone else like Ariel?

New Perspectives = New Value.