Have you heard? FAO Schwarz, the toy store left for dead after filing chapter 11 and closing all of its stores 5 years ago, is back. Why? It's all about the BRAND!
Check out this interview with David Niggli, president and chief merchandising officer to learn how to revive any great brand on life support. Go back to the core of what made your brand great to begin with.
http://hubmagazine.com/html/2008/nov_dec/fao.html
Stay Focused,
--Charles
Monday, November 03, 2008
Did you know? What are the implications?
Saw this video from today's Wizard of Ads' Monday Morning Memo. Would love to hear your thoughts on the implications of some of these things. Very thought provoking facts... things like China will soon be #1 in number of English speaking people and by 2049 a $1000 computer will have the computational power of all the people in the world combined.
http://www.youtube.com/watch?v=cL9Wu2kWwSY
Think about it.
--Charles
http://www.youtube.com/watch?v=cL9Wu2kWwSY
Think about it.
--Charles
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