Have you heard? FAO Schwarz, the toy store left for dead after filing chapter 11 and closing all of its stores 5 years ago, is back. Why? It's all about the BRAND!
Check out this interview with David Niggli, president and chief merchandising officer to learn how to revive any great brand on life support. Go back to the core of what made your brand great to begin with.
http://hubmagazine.com/html/2008/nov_dec/fao.html
Stay Focused,
--Charles
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