Monday, December 08, 2008

Does Brainstorming Help Innovation Occur?

Interesting article that concludes that individual "aha" moments come from group efforts. The article also finds that brainstorming is a waste, but more "systematic inventive thinking" produces more innovations.

Even so, I still like the brainstorming process when it's focused. One of my favorite quotes is "don't let the facts get in the way of a great idea." Don't get me wrong. I'm a research guy, but there are times when "gut" wins out. For me, this is one of those gut things.

Be an innovator,