Showing posts with label systematic inventive thinking. Show all posts
Showing posts with label systematic inventive thinking. Show all posts

Monday, December 08, 2008

Does Brainstorming Help Innovation Occur?

Interesting article that concludes that individual "aha" moments come from group efforts. The article also finds that brainstorming is a waste, but more "systematic inventive thinking" produces more innovations.

http://www.iht.com/articles/2008/12/07/business/innovate.php

Even so, I still like the brainstorming process when it's focused. One of my favorite quotes is "don't let the facts get in the way of a great idea." Don't get me wrong. I'm a research guy, but there are times when "gut" wins out. For me, this is one of those gut things.

Be an innovator,

--Charles