Monday, November 17, 2008
Below is an excerpt from today's Monday Morning Memo from Roy Williams, the Wizard of Ads, that should be the guiding principles for all communications over the next 30-40 years:
"Ten years ago when Locke, Searls and Weinberger published the 95 theses of their prescient Cluetrain Manifesto, they listed thesis number 4 as: 'Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.' Then, in thesis 22 we read, 'Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.'
There they are; the markers of the next generation: 'Uncontrived, straight talk, a genuine point of view.' Another way of saying this is 'unfiltered blurting of your truest feelings.' "
Use this to build rock solid relationships that will lead to success and prosperity.