A talk by Kevin Kelly, a futurist of the highest degree, recently caught my attention. He talks of what the next 5000 days of the web will bring. My view of the implications, if Mr. Kelly is correct, are both exciting and disturbing. From one perspective, the world and every person in it will be like a part of a huge parallel computer. Progress... positive change would be instantaneous continuously. However, without a clear set of global values, the opposite could also be true. The concept of marketing would truly be holistic. Everyone would be forced to live their brand because there would be no where to hide the "truth" about you, your organization, your product/service. Complete transparency. So what I preach to my clients today about defining their one thing and let everything they do internally and externally flow from that may not be a bad idea.
Take a look, think about it and let me know what you're thinking. You might as well, I'll know everything about you in 5000 days.
My head hurts thinking about it. I'm getting some Tylenol.