Wednesday, November 19, 2008

Social graphs one up traditional segmentation studies

Excerpt: "It may well be that direct communication between people is a better indicator of deep similarity than any demographic or geographic attributes," wrote the authors, then-NYU grad student Shawndra Hill (now a professor at Wharton), NYU professor Foster Provost and Chris Volinsky, a researcher at AT&T Labs.

Read the rest of the article: http://adage.com/digital/article?article_id=132582

Go social media! Yeah value creation!

--Charles

No comments: