Wednesday, November 19, 2008

Social graphs one up traditional segmentation studies

Excerpt: "It may well be that direct communication between people is a better indicator of deep similarity than any demographic or geographic attributes," wrote the authors, then-NYU grad student Shawndra Hill (now a professor at Wharton), NYU professor Foster Provost and Chris Volinsky, a researcher at AT&T Labs.

Read the rest of the article:

Go social media! Yeah value creation!


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