Monday, December 22, 2008

Shoe Thrown At Bush Sells Like Crazy

Wow, a marketing technique that got right past me: Get a reporter to throw something (how about a shoe) at an international leader (especially a very unpopular one like George Bush). Result? 300,000 orders for that type of shoe within a week of the attack. 4 times the amount of orders for the shoe since 1999.

Without the internet, it's just news. Without social media, it's a slow build. Put them together and it's an international phenom.

Hmmm. I guess Nike will need to rethink sponsoring athletes. Would it be a conflict of interest for reporters to wear logos like NASCAR drivers? Ok, maybe I've taken this a little too far... or have I?

Marketing is no longer in the marketer's control.

Remember that.


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