Today, Richmond Biz Sense launched the 1st of a 3 part series on social media in Richmond, Virginia. Interesting stuff, especially the quotes from Charles Collie (shameless self-promotion) and my good friend Nhat Pham (he's Pham-tastic).
http://www.richmondbizsense.com/2009/06/17/richmond-20-tweeting-for-business/
The point that may have been missed about Twitter is its usefulness beyond selling and marketing is that it is a great information resource. We actually use it as a very powerful research tool. Actually all social media has the potential to inform in a very "real" way.
New Perspectives = New Value
--Charles
Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts
Wednesday, June 17, 2009
Tuesday, December 16, 2008
Dell makes $1 million from its Tweets
$1 million sounds like a lot but in comparison to Dell's annual sales it's not very much at all. Even so, it does show that as Twitter continues to become more and more popular with the mainstream, opportunities for businesses to monetize Twitter will also grow.
http://venturebeat.com/2008/12/15/twitter-has-made-dell-1-million-in-revenue/
So put on your brainstorming cap, sharpen your pencil and figure out how to make your own million using Twitter.
Keep on Twittering,
--Charles
http://venturebeat.com/2008/12/15/twitter-has-made-dell-1-million-in-revenue/
So put on your brainstorming cap, sharpen your pencil and figure out how to make your own million using Twitter.
Keep on Twittering,
--Charles
Friday, December 12, 2008
Brands on Twitter... ban or embrace?
First, let me say that "I Love Mashable." OK, now that I've gotten that out of the way on with the blog post.
Social media is about conversations. As the title of Robert Scoble's book, "Naked Conversations" implies, transparency is a key to the effectiveness of social media. This article from Mashable makes the argument that people have relationships with people therefore brand only twitter sites are just plain wrong.
http://mashable.com/2008/12/12/twitter-brands/
I agree and disagree. I agree that having a human face to a brand makes a brand more real. However, I also believe you can have a relationship with a brand. See the New Coke story for example. Taste didn't matter, the relationship with what came to be known as classic Coke was so strong that Coke killed the better tasting product. Twitter brand sites need to be careful though. Cold, marketspeak on Twitter is just plain wrong. I don't say ban it, but just know you won't be successful if you don't have real conversations.
Be real,
--Charles
Social media is about conversations. As the title of Robert Scoble's book, "Naked Conversations" implies, transparency is a key to the effectiveness of social media. This article from Mashable makes the argument that people have relationships with people therefore brand only twitter sites are just plain wrong.
http://mashable.com/2008/12/12/twitter-brands/
I agree and disagree. I agree that having a human face to a brand makes a brand more real. However, I also believe you can have a relationship with a brand. See the New Coke story for example. Taste didn't matter, the relationship with what came to be known as classic Coke was so strong that Coke killed the better tasting product. Twitter brand sites need to be careful though. Cold, marketspeak on Twitter is just plain wrong. I don't say ban it, but just know you won't be successful if you don't have real conversations.
Be real,
--Charles
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